It’s Friday, so let’s have fun and ‘paint the town red’.
How do you even paint a town red? Who chose red and why can’t we paint the town yellow? Ever wondered why taxis in many countries are yellow and why health food shops like branding with green? It all has to do with colour psychology.
For years colour psychologists have tried to determine human behaviour as a response to hues. They believe that the impact of colour can be observed in consumer behaviour, workplace productivity, feelings and many other human behaviours. In fact, colour psychology is heavily used in branding, marketing, interior design and product development.
However, while interest in this field is growing, scientific research in this field is still lagging behind and as a result, many claims in this area of psychology are not backed by empirical evidence. Colour experts believe that colour influences how we feel and behave and that our interpretation of different colours are influenced by our backgrounds, experiences and culture. They also believe that different personalities show a preference for certain colours most of the time. We usually surround ourselves with colours we resonate with, and some of what I’ve read on colour psychology actually does describe the way I am influenced by certain colours.
I’ve done some research and will be posting a four part series which summarises different colours and their personality matches, but I’m going to make it even more interesting by also showing you four kitchens that these personalities would love to cook in!
On-the-go Action Oriented [RED]
People who LOVE red are thought to be doers who love life to the full and go all out to experience life with their five senses. They are typically described by the following words:
- Attention Loving
- Ambitious Dreamers who back their dreams up with action
If you love full-on action or have a love of adventure hidden behind your cool demeanor, here are some kitchen ideas for you
Source: 1; 2; 3; 4
The Social Butterfly [ORANGE]
If orange is your colour it is believed that you feel a deep need to socialize and be with people. You love people sincerely and need to belong to a group that respects and accepts you. A few words that resonate with your personality are:
- Not Intense
- Kind & Warm
- Not Needy
- Freedom Loving
- Adventure Loving
- Can be Commitment-Phobic
- Love to Impress
- Can be Easily Bored
On a scale of 1 – 10, how orange are you? Depending on where you are on that scale, here are some kitchens that will satisfy your ‘orangeness’
Source: 1; 2; 3; 4
The Sophisticated Perfectionist [YELLOW]
If you have a preference for yellow, colour gurus believe you tend to be a self-sufficient perfectionist who needs logical order and an ability to express your individuality in your everyday life. You are a sophisticated, independent and creative person who loves to inspire new ideas and prefers to socialise within a small circle of friends. Some words that describe you include:
Does this sound like you? Here are 4 kitchens that are calling your name
Source: 1; 2; 3; 4
The Loyal & Dependable Friend [GREEN]
Colour psychologists believe that those of us (me included) who always choose green are loyal, dependable friends (and partners) who have a deep need to love and be loved, to belong and be accepted. We also love to be acknowledge for everyday things we do for others. We are very caring people who sincerely care about the well-being of those in our world and are good at learning new things. Here are few more words/phrases that describe us:
- Efficient Business Owners
- Very Open
- Open Book (i.e. unable to hide feelings)
- Sincere (never pretend to be someone we’re not)
- Pleasant Company
- Good at Giving Benefit of the Doubt
While colour psychology is not exact science and should be approached with caution, I actually do feel that most of these qualities describe me and I do have a preference for green. Depending on your ‘greenness’, here are four kitchens that might appeal to your soul
Source: 1; 2; 3;
Hey what did you think? Did these nail you? I reckon that a lot of what was used to describe green resonates with me, and I’d love green kitchen 2 in my city home and green kitchen 4 in my country home!
Coming up next week
Color Psychology – Wikipedia
Color Psychology : How Colors Impact Moods, Feelings, and Behaviors
Forbes – How to use color psychology in business
Your Personality color
Personality colors & meaning of colours